PORTFOLIO
Brands Built. Cultures Developed.
TYG specialises in representation, brand building, and advertising through creative direction, strategy, and digital-driven immersive/visual led channels.
Our Work
Explore our portfolio across Brand Management, Talent Management, Advertising, Motion & Digital, Communications, and Experiential Marketing.
More case studies available on request. Contact us for our full portfolio PDF and spec.
BRAND MANAGEMENT
MARB - Clothing Brand
Client: MARB
Service: Brand Management, Creative Direction, Digital Strategy
Challenge: Establish MARB as a leading clothing brand with a distinct visual identity and cultural presence.
Solution: TYG developed a comprehensive brand strategy including visual identity, digital presence, and content direction. Through the use of media and entertainment, we positioned MARB at the intersection of culture and commerce.
Results: Successfully launched brand with strong market positioning and cultural relevance.
Status: Ongoing - TYG is MARB's long-term brand and commercial partner.
PgLang
Project: "Silent Hill" - Kendrick Lamar & Kodak Black
Service: Talent Management, Creative Direction
Our Role: Talent and influencer marketing, ideation for social trend creation, creative direction and brand strategy to aid music track release and viability.
Results: Over 45 million views with the trend, action and caption #likehuuuu with various VIP talent and celebrities participating in the trend of our signed talent who was the originator and executor of the social trend that Kendrick supported, furthering its reach.
Hypepalooza
Service: Brand Management, Creative Direction, Website Development
Our Role: Complete brand overhaul including creative direction and website revamp to elevate the brand's digital presence.
Status: New website launching soon
Odsonne Edouard
Service: Brand Management, Creative Direction, Sponsorship Management
Our Role: Creative direction and sponsorship acquisition for professional footballer, enhancing his personal brand and commercial partnerships.
Status: Ongoing - TYG is Odsonne's long-term brand and commercial partner.
Kalidou Koulibaly
Service: Brand Management, Creative Direction, Sponsorship Management
Our Role: Creative direction and sponsorship acquisition for professional footballer, enhancing his personal brand and commercial partnerships.
Double Up Entertainment - HAKZ
Client: Music Artist HAKZ
Service: Brand Management, Creative Direction
Our Role: Comprehensive creative direction for emerging music artist.
SLAB LONDON - The People's Department Store
Service: Brand Management, Creative Strategy, Social Media Marketing, Media & Entertainment Platform
Our Role: SLAB LONDON is a media and entertainment platform in fashion and beauty with its core offering being a multi-brand marketplace titled "The People's Department Store." Using media, talent, and creative advertising marketing, we elevate and aid the commerce and sales of emerging online brands and brick-and-mortars in fashion and beauty.
Results: Already amassed over 30+ million views with only 2,500 followers. Excited to see how we begin converting their view count to loyal followers who want to be part of their community and what they are building.
Status: Ongoing - TYG is SLAB LONDON's long-term brand and commercial partner.
TRIALYST - The Ground of Opportunity
Service: Brand Development, Creative Direction, Digital Strategy
Our Role: TRIALYST is a sports listing and entertainment job board platform allowing recruiters to list opportunities specifically for entry to intermediate level roles, opportunities and responsibilities in the space of sports and entertainment. Dubbed "The Ground of Opportunity," we're geared on launching this platform's visual identity, web and online endeavours, aiding them to build a media and entertainment ecosystem that shines a light on sports and entertainment related voices, topics and opportunities.
Status: Ongoing - TYG is TRIALYST's long-term brand and commercial partner.
MOTION, ANIMATION & DIGITAL EXPERIENCES
Adidas
Service: Animation Marketing
Our Role: Created engaging animation content for social media campaigns.
Gentle Monster
Service: Creative Direction, Animation Management
Our Role: Aided their Selfridges activation with creative direction and management of animation needed for signage.
Additional Projects
Mont Saint Michel 3D: 3D visualisation and digital experience
WDR.de: Digital content and web development
Zendesk: Animation and motion graphics
TALENT MANAGEMENT
Content & Influencer Marketing
Combined Views: 250,000,000+ (and counting)
Major Brand Partnerships: Nike, McDonald's, Shein, Adidas, Farfetch, Depop, Coach, Marc Jacobs, Diesel, Lacoste, BMW, Porsche, Puma, New Balance, JD Sports, Footlocker, Footasylum, Asos, Boohoo, Missguided, Pretty Little Thing, Fashion Nova, YouTube, TeeSpring, Gant, Gymshark, Myprotein + so many more across various pop cultured and niche categories
Music Artists & Record Labels
Combined Views: 80,000,000+ (and counting)
Featured Campaigns: Asake, Giggs, Burna Boy, Tyla, Rema, Fireboy DML, Omah Lay, Joeboy, Ayra Starr + many more
FEATURED WORK GALLERY
Talent & Influence
Creative Direction
Brand Campaigns
Experiential & Activations
Our Approach
TYG is a full-service brand-building, talent, and advertising management agency. We transform businesses and talent into cultural icons through creative direction, strategy, and immersive digital experiences.
